• BRIGHT STARTUPS
    A Brighter Business Future
    Let's Elevate Your Business To Greater Heights
    Our Services Are All Geared Towards Your Business Success.

How To Win Back Lost Clients

Customers are lost for lots of reasons… A change of circumstance, conflicting schedules, lost interest or, horror of horrors, they left because they were unhappy about something in your business. Here is the 7 steps to implementing this:

1. Get all the names down where you can see them.

Now, this sounds easy enough, but if you have been in business a few years it can be quite a task! Probably the quickest way to approach this is to sift through your invoice and receipts journals, followed by your email and phone contacts. Lastly, once you begin taking that stroll back in time, your memory will do the rest, turning up situations and incidents that had long been relegated to the back of your mind.

2. Identify those you will not be able to win back.

You know, it is unfortunate, but in life not everyone will be a great fit for you and your business. I believe in 'vetting' potential clients before they come into your circle, to make sure they are a suitable match… But there will always be the odd few that will fall through the cracks and become customers, when clearly they would have been much happier elsewhere. When they leave, you will know who they are and those people are the ones I am talking about now! Don't even go there… Somethings are better left alone!

But these are not the only people you may not be able to do business with again. Inevitably there will be other people who will fall into this category; perhaps they have moved and are no longer in the same locality. Perhaps their financial situation has changed. Perhaps they have passed away. Whatever the reason, if you cannot regain their custom, drop them from your list.

3. Decide how to best approach them.

If you had a good relationship with the person, perhaps a phone call is the best way to open the lines of communication again. Alternatively a well written email may suffice. You know your customers best, so stick to your own style of how you do your business. I personally enjoy email, followed up if necessary by a phone call. The email is unobtrusive and gives a person time to consider doing business with you again and avoids putting them on the spot.

4. Write your email or plan your script.

When you craft your email, make sure it is well written and sounds and feels like you. They know you, so allow your personality to come out in the email. Also, take time to consider the Subject Line of your email… This may be the decider as to whether your email gets read at all or not. The same goes for the phone call, have a script you can use to guide the conversation along. If your exchange veers a little off course, listen to the person, enjoy the chat, but then gently guide it back to where you want to bring them. You have to have a plan before you get on the phone!

5. Create a special offer for them.

In order to regain their business, you may be inclined to 'sweeten the deal' by creating a special offer… Perhaps the first four lessons at last years prices, or a 20% discount on the first months boarding. You know your business best, so assess the situation and figure out what would appeal to that person. Also, know in advance how much they are worth to you as a customer if they were to come back. This often helps put 'deals' into perspective.

6. Ask for feedback or information as to why they stopped.

This can often be difficult to ask, face to face, so perhaps you can create an on-line survey that you can ask your old clients to fill out. It can be a great insight into parts of your business that you were unaware had issues or were broken. Or just an alternative way to gauge the general feeling of clients without any awkwardness. Remember to leave space at the end for the old customers to write their own feelings and opinions on the situation. Perhaps this can prevent you from losing current clients in the future, so be open-minded.

7. Take action!

Getting an old client back is far cheaper and easier than finding a new one. This is something that can make us feel nervous or anxious as we just don't know what might come up, but if you are brave enough to take action, you may just have two or three new 'old' clients by the end of the week. Keep in mind that when people's situations change, so do their habits. Often they have just forgotten about you and about how much they enjoyed your services or products. And even if they don't come back, maybe you can learn something that will help you make your current clients even happier!

Other Services

We offer services from business training, branding services, business registration options .
And business consultation services to help business owners run successful companies

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot. Our services, specific to the needs of a new business owner, are designed to answer your questions

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options

Company Registration Services

We offer services from ltd company registration, Business name registration and Kra pin registration and others

Content Writing Services

The first rule of writing is "know your audience". The reason this is so important is because someone reading your content on your website will not read it the same way they read a brochure or flyer. Also, the same person reading your website content from their Smartphone will have different expectations too. Bright Startups knows how to address your audience no matter what your media is and we target the content for the right audience and their expectations. If they can't, or won't see what you have to offer it doesn't matter how good a product or service you provide. Make sure your message is being received.

Business Consultation

we care about empowering business owners, sustainable development and making a difference. Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth. We will work closely with you to ensure your needs are met—providing expert guidance you can trust.

Responsive Web Design

Get a professional website for your business. A website is an online brochure where your clients can know about your business, the kinds of products/Services you sell. A well designed website will make your business appear more professional. We also redesign websites if your current one is not meeting your needs and you can use it as an interactive platform where you can get clients feedback, inquiries orders and much more. We offer 3 website packages;.

Brand Development

Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

Skills Training

Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

  • Entrepreneurship Training.
  • Customer Service Training.
  • Negotiation Skills Training
  • Leadership Training
  • Management Skills Training
  • Time Management Training.
  • Stress Management Training.

Tax Services

A lot of management time is taken up in tax administration and keeping up with changes in tax rules and regulations. We help you manage your taxes by advising on tax efficient ways to conduct your business, ensuring compliance and keeping you abreast of new tax developments.

Our team will offer you tax administration services, ensuring compliance to tax rules and regulations and keeping you upto date with day to day tax developments. Our tax services include but not limited to the following:

  • Filing returns: Income tax and VAT returns
  • Conducting tax health Checks and compliance reviews
  • Managing KRA tax audits
  • Tax planning and advisory services.

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

Read More

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


Read More

Personal Business Consultation

Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

Read More


Leave us a message below and we shall get back to you in a few minutes



Name:
Please enter name.

Too Short.

That is a long name.
Contacts:
Enter Contacts.
Subject:
Subject Required.
Details:
Enter Few Details.

Too short.

Too Long.