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Reasons Why You Need to Brand With Your Business Logo - Kenya

Pretty much every marketing and business expert strongly encourages the owners of small businesses to "brand" their companies with a logo, as well as marketing materials that are consistent across all channels.

But what's the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge difference in your company, by increasing sales and revenue. The reason for this is because they accomplish the following:

Convey that you're well established

You can show that you're committed to your clients and your business with a logo and professionally printed materials. Taking this step can also convey the appearance that you're stable and have been around for some time.

Catch the attention of more potential customers

The saying, "Never judge a book by its cover" has been around forever, but the fact remains that people continue to judge things based on appearance.

Finding a company that has the right look and feel to it, whether conscious or sub-conscious, can often be one of a person's criteria in making purchasing decisions. Some people may even feel wowed by your professional looking materials and logo to the point that it impresses them into buying.

Increase your integrity and credibility

A good-looking logo can give you an appearance of being experienced and professional. It can also help a lot by making your entire business appear more credible. Establishing this type of credibility is one of the first things you need to do to be known as an expert in your field.

Make a memorable impression

Studies show that 40% of people remember what they see more easily than what they read or hear. Creating graphics that associate a memorable image with your company, and having consistent graphics on all business materials, will make you much more likely to be at the top of potential customers' minds, when a need for your products or services arises.

Help you stand out in your field

When paired with a strong marketing program, well-designed logos and identity programs can give you the edge that will set you apart from your competition.

Give the appearance of being professional

Business cards printed at home, with jagged edges and smeared ink, don't exactly give a person a "big-time" appearance. If you appear cheap and inexperienced, that is exactly how you will be compensated by your clients.

Brand your business

You need a logo so you can build an image and a brand that's bigger than your individual identity. Remember: the purpose of a logo is to create a brand for your company that's recognizable and consistent across all marketing channels.

Offer your customers a sense of stability

While you might not have been in business for yourself for decades, if you've made an investment in an identity, your customers will see you as far more stable. It can really go a long way toward creating a feeling of stability and trust.

Communicate your message

A good logo design can contain many understated meanings, and can help to communicate a message about how you conduct business. This can include any features or benefits that set you apart from your competitors.

Meet expectations

In many areas of business, a logo is simply expected. Especially in industries like design or other creative services, having a fantastic logo is considered an industry standard.

In addition to the above reasons, having a great logo that you're happy with and proud of will increase your confidence – not only in your business, but in yourself too. It will show through in all of your business practices and interactions, and will benefit you more than you might even realize.

So if you don't already have a logo, start thinking about developing one, along with a brand able identity, right away.

And if you happen to have an existing logo, reexamine it. Are you still happy with it, or could it use a make-over?

Do you need an eye catching business logo?Tell us about it below

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Get a professional website for your business. A website is an online brochure where your clients can know about your business, the kinds of products/Services you sell. A well designed website will make your business appear more professional. We also redesign websites if your current one is not meeting your needs and you can use it as an interactive platform where you can get clients feedback, inquiries orders and much more. We offer 3 website packages;.

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Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

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Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

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Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

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Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


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Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

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