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Why Having A Company Website Is Essential In Kenya

1: Its An Online Brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

2: More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

3: Business value

Have you tried getting a business loan recently? It's not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn't just stop with the bank, the perceived value of your business will be lower in everyone's eyes – especially your customers.

4: Influence

By having a website potentially thousands of people are going to see it. You are able to influence people's decisions and educate them.

5: Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

6: Helps with business goals

That's right! When it comes to writing the content for your website you are going to revisit things about your business that you haven't in years. You will most likely reassess your business goals.

7: Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. Websites are not expensive

8: 24 hours per day marketing and advertising

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

9: Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content and help you close more sales.

10: Marketing

The internet has opened up a whole new world of marketing that didn't exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

11: Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

12: Email@mywebsite.com

I know there are other ways to do this, but by having a website you can have your own email address@whateveryouwant.co.ke. It is more professional and easier to remember. I know you love your jane@gmail.com , but it doesn't really resonate well with customers. Having an email like jane@yourcompanyname.co.ke is much better.

13: Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, the services or the products you sell. But to do it you will require a website.

14: Stick it to the man

The best answer to "Why do I need a website?" would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

15: Any topic or hobby will do

Do you love sports? How about music,politics, dancing, photography, holidays, Kit-Kats, cars, hair,shoes, handbags., poetry, teaching, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

16: Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a 'web master'. Pretty cool! But reason 16 for 'why I need a website' is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

17: Gives you a voice

Have you ever been in an argument with someone and said "Well, I have written an article about that on my website, and actually, that isn't the case." It feels great! For some reason people don't want to argue with you if you've written about something on your website. It also gives you a place where you can voice your opinion without judgment.

18: Do business your own way

You don't need permission from your boss or company lawyer.

19: Beat the big guys

Have you ever wanted to get into business, but don't know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

20: Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals

21: Helps you to find a new job

I bet you didn't see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable

Do you need a company or personal website?. Leave us a comment below.

Other Services

We offer services from business training, branding services, business registration options .
And business consultation services to help business owners run successful companies

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot. Our services, specific to the needs of a new business owner, are designed to answer your questions

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options

Company Registration Services

We offer services from ltd company registration, Business name registration and Kra pin registration and others

Content Writing Services

The first rule of writing is "know your audience". The reason this is so important is because someone reading your content on your website will not read it the same way they read a brochure or flyer. Also, the same person reading your website content from their Smartphone will have different expectations too. Bright Startups knows how to address your audience no matter what your media is and we target the content for the right audience and their expectations. If they can't, or won't see what you have to offer it doesn't matter how good a product or service you provide. Make sure your message is being received.

Business Consultation

we care about empowering business owners, sustainable development and making a difference. Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth. We will work closely with you to ensure your needs are met—providing expert guidance you can trust.

Responsive Web Design

Get a professional website for your business. A website is an online brochure where your clients can know about your business, the kinds of products/Services you sell. A well designed website will make your business appear more professional. We also redesign websites if your current one is not meeting your needs and you can use it as an interactive platform where you can get clients feedback, inquiries orders and much more. We offer 3 website packages;.

Brand Development

Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

Skills Training

Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

  • Entrepreneurship Training.
  • Customer Service Training.
  • Negotiation Skills Training
  • Leadership Training
  • Management Skills Training
  • Time Management Training.
  • Stress Management Training.

Tax Services

A lot of management time is taken up in tax administration and keeping up with changes in tax rules and regulations. We help you manage your taxes by advising on tax efficient ways to conduct your business, ensuring compliance and keeping you abreast of new tax developments.

Our team will offer you tax administration services, ensuring compliance to tax rules and regulations and keeping you upto date with day to day tax developments. Our tax services include but not limited to the following:

  • Filing returns: Income tax and VAT returns
  • Conducting tax health Checks and compliance reviews
  • Managing KRA tax audits
  • Tax planning and advisory services.

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

Read More

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


Read More

Personal Business Consultation

Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

Read More


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